Anime News

Sentai to Debut “Waccha PriMagi!” Anime This Fall

Sentai to Debut “Waccha PriMagi!” Anime This Fall

8/20/2021 10:00:42 PM

HOUSTON, TX August 20, 2021 — Sentai announced today that it acquired magical girl anime Waccha PriMagi!, from Tatsunoko Production (Neon Genesis Evangelion, Wake Up, Girls!, Ping Pong the Animation) and executive director Junichi Sato (Sailor Moon, Princess Tutu, Kaleido Star) and set to premiere for the Fall 2021 simulcast season. Sentai will distribute the series to audiences in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Latin America, Scandinavia, Spain and Portugal.

Matsuri Hibino spends her days in middle school dreaming about PriMagi, the sparkling stage show that combines song, dance and fashion with actual magic. She’d love to star in the PriMagi one day, and when the spirited troublemaker Myamu appears from another, magical world to scout Matsuri as her PriMagi partner, the pair takes to the stage to become the top stars of PriMagi hand in hand!

Waccha PriMagi! celebrates the 10th anniversary of TAKARA TOMY A.R.T.S and syn Sophia's Pretty Series franchise, which has dazzled audiences with its emphasis on music, dance and fashion since 2010. The series is animated by Tatsunoko Production (Neon Genesis Evangelion, Wake Up, Girls!, Ping Pong the Animation) and Dongwoo A&E (Kiratto Prichan, Pretty Rhythm: Rainbow Live, PriPara).

Waccha PriMagi! is directed by Kosuke Kobayashi (episode director for Hayate the Combat Butler and The Future Diary) while Junichi Sato (Sailor Moon, Princess Tutu, Kaleido Star) serves as executive director. Sayaka Toda (key animation for Usagi Drop, Redline and Ouran High School Host Club) provides character design. The series stars Riko Koike (Kemono Friends 2) as Myamu and Chinatsu Hirose as Matsuri Hibino.

Sentai will stream Waccha PriMagi! in association with select digital outlets in Fall 2021, with a home video release to follow.

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About Sentai

A Cool Japan Fund portfolio company, Sentai is a leading global supplier of anime and official anime merchandise, distributing and curating one of the industry’s most diverse libraries of top trending and classic titles. Sentai offers thousands of hours of content across both traditional and digital platforms and is dedicated to bringing captivating stories and iconic characters directly from Japan. With hit series that include MADE IN ABYSS, Food Wars!, Princess Tutu and Parasyte -the maxim-, Sentai’s catalog continues to grow with new favorites like Bloom Into You, Revue Starlight and O Maidens in Your Savage Season, as well as classic anime series such as Legend of the Galactic Heroes and The Big O. For more information, visit